Creating an Effective Marketing Strategy and Selling Your Existing Home

Helpful information to guide you through the process of selling your home.

Much like selecting and buying a home, selling your home can be a complicated process— a process that requires a well thought out “calculated”
marketing plan that utilizes alternative strategies under our current “rapidly changing” market conditions.

You can be assured that my focus and goals will always be to provide you with a strong marketing plan that is not only well tested, but that is specifically developed to assist us in reaching your “personal goals” for selling your home.The range of services you will receive will be comprehensive in order to meet your specific needs. You should expect a successful and very pleasant “fun” experience.

1. What are your home selling “goals”?

• Your desire to sell your home may be driven from a number of factors. Needing to scale up or down in size, moving to a new location due to a transfer, eliminating expenses, seeking new “latest and greatest” features and amenities ---- the potential list of reasons to sell a home goes on-and-on.

• Regardless of “your” primary reason(s) to sell your home, your additional objectives will likely include your desire to secure a specific range in equity, include or exclude certain items associated with your home, and have a closing and occupancy agreement that will meet your overall requirements.

2. Establishing the proper market value “range” for your home.

• In order to determine your home’s appropriate estimated market value, we will need to research and evaluate all of the comparable homes that have “pended” for-sale or that have “sold” within the past 6 to 12 months. Looking at the “active” home listings that would be viable competition to your home due to price, features, amenities, etc. is also an important consideration.

• Ultimately, establishing your home’s marketing value “range” requires a continuous review of changing market conditions that might impact your specific goals as a seller. If there are a tremendous number of homes “for-sale” compared to the number of homes that seem to be selling on a monthly basis— the market will be much more price sensitive.

3. Selecting the proper marketing strategy to sell your home.

• We will discuss and evaluate all of your goals as a seller along with the market conditions and issues that will most likely impact the sale of your home. This is important in order to establish the most effective marketing strategy that we should use to reach your personal goals.

• There are numerous “pros & cons” to marketing a seller’s home utilizing “open” houses, virtual tours, broker lunches, office tours, using brochure boxes, advertising in certain publications, distributing marketing literature via mail, etc. There are appropriate times and methods to utilize many of the marketing tactics that we will possibly employ. The correct timing and marketing methods that we will use is critical to our success in meeting “your” goals as a seller.

4. Negotiating and executing a contract to sell your home.

• Once we have received a purchase agreement on your home we will need to review all of the contract’s terms and conditions in order to determine our strategy regarding the acceptance or counter of the offer. Price, personal items requested, occupancy, critical time tables, buyer and seller financial commitments, inspection requirements, etc… are among only a few of the considerations that we will need to evaluate and address.

• Often times, the key to selling one’s home is to find a blend of terms and conditions that provide a “win-win” scenario for both the seller and the buyer. One of the many services I provide to you is to advise you as to the possible contract terms that will assist us in protecting your interests as a seller, yet allow us to reach an agreement with the buyer. Additionally, much like the purchase agreement’s conditions, the home’s inspection response will require the same diligent evaluation and response to lead to “win-win” results for both the buyer and seller.

5. After “pending” your home as sold there is lots of work to do.

• Once we have agreed on the terms and conditions of the purchase agreement, we will need to focus on the specific time tables and activities that need to take place regarding earnest money deposits, title company title work and closing detail, ordering surveys, following up on the buyer’s lender, negotiating and implementing repairs and/or credits associated with inspections, assisting with the change of utilities, and evaluating the HUD closing statement for accuracy. There is a tremendous amount of coordination required to assure that your home closes smoothly and according to the contract, terms and conditions.

6. Successfully closing the sale of your home— is my “ultimate” goal.

• Similar to a buyer, you will sign numerous title company closing documents. We will review the documents together for accuracy and make sure that closing happens in a timely and efficient manner.

• Once the papers have all been signed and the buyer’s down payment and lender funds have been turned over to the title company, you will receive your equity from your home sale and our selling transaction will be complete. “Congratulations!”